In early 2024, designer Patrycja Huczek approached us to craft the identity for her upcoming womenswear label, Em Siostra; a brand born at the intersection of her multicultural heritage and the spirit of sisterhood. Together, we explored how to build a contemporary fashion identity that felt deeply personal while standing confidently within the modern designer landscape. Our focus was on closeness and authenticity, steering away from the distant, corporate influenced, impersonal tone of larger fashion houses. The resulting design language acts as a refined frame for Em Siostra’s garments and personality, balancing intimacy with a sense of credibility and depth essential to a brand defined by quality and consideration.