Welcommé Group approached us in late 2023 to rebrand their venue, Golden Fleece Hotel, citing a disconnect between its vibrant personality and a then-existing punk-inspired identity. Drawing on the venue’s neo-Santorinian curves, its iconic yucca and cacti-lined rooftop, and its unmistakable Greek DNA, we set out to unify every touchpoint into a brand that finally felt cohesive and complete. The result is an identity that’s balanced, characterful, and true; a reflection of the venue’s spirit, its colourful community, its Hellenic heritage, and its mission to deliver a distinctive brand of immersive, thematic hospitality.