Once a long-standing South Yarra institution, Café Republic was reimagined when its owners, Welcommé Group, approached us with a bold vision for change. In response to tightening consumer spending, they chose to burn the old brand to the ground and let Republic Economica rise from the ashes. A price-concious, late-night alfreso phoenix for the people with a mission to become the suburb’s recession-era saviour. We built a brand that doesn’t take itself too seriously, designed to be championed by it's devoted disciples of good times. Originally conceived as a temporary project on a tight timeline, Republic Economica has proven too powerful to fade, and it’s here to stay, no matter the market.