Our good friends at Viino were seeking a more cohesive identity for their line of viral wines, which first gained popularity in inner-city Melbourne during the Covid-19 lockdowns. As the world reopened, they had outgrown their home-delivery roots and needed a design system that felt more consistent, alive and mature, without losing the irreverent charm that made the brand resonate. Collaborating with illustrator Daisy Watson, we developed a single wrap-around label adaptable across varietals and future releases. Contemporary in tone, the design balances rigid and curvilinear elements across three distinct panels, creating a duo-toned landscape of warmth and invitation. For their first orange wine, we leaned into the spirit of summer occasions with a palette of vibrant red and yellow, a visual cue to a product best enjoyed outdoors, shared among friends.